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Client: SecureHome
Services: Production, UGC
01 — Challenge
Launch a new smart home security product in a saturated market while communicating both security and design elegance to a premium audience.
02 — Approach
We produced lifestyle UGC-style videos and high-end product visuals showing the camera in real home environments, focused on the dual open/closed states of the device.
03 — Results
The campaign drove a 240% increase in pre-orders compared to projections, and the hero video reached 1.2M views organically within two weeks.
Key metrics
1.2M
Organic Views
240%
Pre-order Increase
2wk
To 1M Views
62%
Engagement Rate
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