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Client: Molekule
Services: Social Media, UGC
01 — Challenge
Translate a complex, science-backed air purification product into content that feels accessible, aspirational, and shareable on social media.
02 — Approach
We built a social content system — reels, stories, carousels — that mixed product education with lifestyle aesthetics. UGC creators tested the product at home and shared authentic reactions.
03 — Results
Grew the brand's Instagram following by 43% in 60 days. Social content drove 28% of total e-commerce revenue during the campaign period.
Key metrics
43%
Follower Growth
28%
Revenue From Social
60d
Campaign Duration
4.2M
Total Impressions
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