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Client: Tony's Chocolonely
Services: Influencer, Social Media, UGC
01 — Challenge
Drive awareness among a younger audience while keeping the campaign playful and true to the brand's rebellious, mission-driven personality.
02 — Approach
We recruited food, lifestyle, and cause-driven creators to produce authentic content around the brand's ethos, combined with a branded hashtag challenge.
03 — Results
The hashtag challenge generated 8,000+ pieces of user content. Campaign reach exceeded 5M across platforms with CPM 60% below industry benchmark.
Key metrics
8K+
UGC Pieces Created
5M+
Total Reach
60%
Below Avg CPM
12%
Engagement Rate
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